Entrepreneurial orientation and customer orientation are on the one hand two separate but on the other hand also complementary strategic orientations that influence innovation activities of firms. Empirical studies have separately analyzed the dimensions of entrepreneurial orientation and customer orientation in relation to firm-level innovation activities. Scholars have focused to the relationship between customer orientation, entrepreneurship orientation and innovativeness in different organizations, only a few such studies exist in the area of tourism sector. The purpose of this paper is to presents the results of a preliminary study which is a part of the research in the field of innovation in tourism. The entrepreneurial orientation and customer orientation as predictors of innovativeness in tourism firms are introduced, the results and findings of the analysis and some perspectives on tourism innovation are presented.
COBISS.SI-ID: 1537107140
Purpose - The tourism sector is heavily dependent on entrepreneurship and cannot survive in the long run if it is not both sustainable and entrepreneurial at the same time; these three areas - entrepreneurship, sustainability, and tourism - are rarely linked in research and are not reflected in appropriate policy-making measures. Thus, the purpose of this paper is to develop a conceptual multilevel model that will provide a requisitely holistic means for studying sustainable entrepreneurship in the tourism sector. Design/methodology/approach - In the process of developing a model, the authors took into account the principle of requisite variety and considered various dimensions related to sustainable entrepreneurship implicated at three levels of analysis - namely, individual (entrepreneur), organizational (SME), and national/regional (tourism destination). Findings -The proposed model provides systemic and systematic views on sustainable entrepreneurship in the tourism sector and contains various levels of analysis. The holistic framework for studying sustainable entrepreneurship in the tourism helps highlight influential elements from an economics point of view as well as their measurable and internationally comparable outcomes. Originality/value - The suggested model represents an initial step toward the measurement of sustainable entrepreneurship in tourism at various levels, thereby making a valuable contribution to future research designs seeking to evaluate the benefits of sustainable entrepreneurship. The paper provides an important foundation for evidence-based policy making with the aim of fostering requisitely holistic behavior and innovative, responsible, and sustainable entrepreneurship practices in the tourism sector.
COBISS.SI-ID: 11678748
It is impossible in the area of tourism to use the same definition of innovation than in other industries. Tourism is treated as one of services, so there are differences. The fact is that even in the tourism sector innovation is a key factor of development and success. Innovation is part of tourism since the very beginning, but has only recently attracted the attention of researchers and policy makers. In the article, the literature review and clarification of the basic concepts are entering the field of analysis of innovation in tourism. The contribution begins with a review of domestic and foreign literature on innovation in tourism; in the remainder of the paper we aim to present and identify which factors are the ones who can influence innovation in small and medium-sized tourism enterprises, how to measure these factors and how to measure innovations.
COBISS.SI-ID: 1536352452