The research study entitled “Convergence of the Media and Cultural Transformation of Readers” stems from what is considered to be one of the fundamental problems of contemporary printed media, which is establishing an efficient balance between the creation of economic success on the one hand and the role of the “watchdog” of democracy on the other. In addition, the role of printed media includes the formation of conditions that enable public discussion. The readers, who are confronting a radical transformation of their role of passive audience and consequently of their lifestyles, are also a constituent part of this dilemma. In the past the role of readers was simply that of consuming the entertaining content and information on publicly important political issues while today it increasingly often includes their creation, which has been enabled by digital media applications. The primary focus of the project was therefore placed on the relation between consumption of symbolic content of printed and digital media with particular emphasis placed on content related to the dilemma described above, namely, the operation in the field lying between the economic and social mission of the media. On the one hand, printed media are confronting a declining readership and the migration of advertisers to other, more modern, media formats, and (un)limited opportunities and combinations of content presentation enabled by the development of information and communication technology on the other.
D.01 Chairing over/coordinating (international and national) projects
COBISS.SI-ID: 1536165316The guest lecture was dedicated to the presentation of the project entitled "Convergence of the Media and Cultural Transformation of Readers" and its main theoretical, conceptual, methodological and epistemological, but also applicative standpoints, dilemmas and solutions.
B.05 Guest lecturer at an institute/university
COBISS.SI-ID: 1536082884