This chapter deals with characteristics of the relationship between consumers and producers of food in modern, postmodern societies, which is mainly manifested as strongly blurred and vague link. It shows the results of some preliminary analyzes of public discourse on agriculture and farmers, in particular, performed abroad and presents an analysis of public discourse on agriculture and farmers in the most popular Slovenian newspapers. From the analyzed discourse it is seen quite superficial presentation of the objectives and importance of agriculture as an important industry as well as consumer expectations. Thus, the analysis shows that the management of agricultural activities in Slovenia is quite undemocratic as the partnership among consumers and farmers is not discernible in the media discourse, by contrast to some EU countries.
COBISS.SI-ID: 33320749