This article presents the results of a qualitative research study of female university students’ perceptions of sexuality, focusing on perception of sexual reciprocity in intimate relationships. The concept of reciprocity is here taken as an indicator of reflexivity of sexual and intimate relationships. Sexual reciprocity as perceived by female students in the study revealed three main characteristics regarding perceptions of reciprocity: first, reciprocity is understood as basic element and condition of (reflexive) intimate relationship and sexuality; second, reciprocity is also framed within broader understanding of sexuality (especially differences between female and male sexuality); third, a certain economy of reciprocity is created, which makes the meanings of reciprocity and intimate and sexual relationship an complex issue.
COBISS.SI-ID: 2056915
Commercial food health branding is a challenging branch of marketing because it might, at the same time, promote healthy living and be commercially viable.However, the power to influence individualsŽ health behavior and overall health status makes it crucial for marketing professionals to take into account the ethical dimensions of health branding: this article presents a conceptual analysis of potential ethical problems in health branding. The analysis focuses on ethical concerns related to the application of three health brand elements (functional claims, process claims, and health symbols) as well as a number of general concerns that apply to health branding as such.Being a pioneering analysis, this article advances the academic understanding of health branding and provides practitioners with knowledge of important concerns to take into account when marketing health brands
COBISS.SI-ID: 30399581
The paper is questioning the classical notion of political representation and places the notion of political representation in the context of modern critical theoretical reflections. In doing so, it reflects the contributions of various theorists: Laclau, Agamben and Hardt & Negri, who each in their own way reflect the role and the crisis of representation in contemporary social contexts. The contribution is primarily interested in what role, if any, political representation plays in the process of emergence of singularities and subjectivation and what role it plays in the process of identification. The notion of the political representation is explored in relation to the process of identification, of singularity and political subjectivation. This contribution, therefore, explores the above mentioned three ontological conceptualizations in relation of the so called crisis of political representation.
COBISS.SI-ID: 33253421