We investigated relationships among market orientation, innovation and reputational resources, and their impact on market performance and financial performance within the transitional economy of Slovenia. Market orientation related positively to market and financial performance of firms indirectly through innovation and reputational resources. Reputational resources associated positively with loyalty, market share, and sales volume; innovation resources associated positively with market share and sales volume indirectly through customer loyalty.
COBISS.SI-ID: 9280540
The paper aims to answer the following questions. Is marketing requisitely holistic? There are new forms of marketing (e.g. societal marketing; relationship marketing; cause-related marketing; and green marketing) that could help humans accomplishing this task, to some extent. Marketing will have to detect,elaborate and disseminate new data, along with using them for its action; the paper does not tackle the latter, but marketing taking into account the social responsibility of the company in order to help companies.
COBISS.SI-ID: 9699612
Today, companies are continuously confronted with new demands concerning the development of sustainable competitive advantage. They also face the constant challenges of defending their positions of competitive advantage. From the perspective of a company’s marketing function, two fundamental questions arise: first, which are the key marketing resources that contribute to the development of competitive advantage? Second, how strong is their impact on a company’s performance?
COBISS.SI-ID: 61935361
In the paper we tried to estimate the implications and consequences of Basel II for Slovenian banking sector market just before its implementation.
COBISS.SI-ID: 9522204
The study investigates the relationships between market orientation, innovation resources, reputational resources, customer related capabilities, and distribution based assets, as well as their impact on market and financial performance. The results indicate that market orientation is indirectly related to a company's market and financial performance through other four marketing resources.
COBISS.SI-ID: 9414428