Our thesis is that it is feasible to alter the existing consumption patterns towards a more sustainable direction by taking the adequate measures. In this article, the background of the stated thesis is studied. Furthermore, the present consumption patterns are explained with different theories. Based on that, the proposals for reducing the unsustainable consumption or increasing the sustainable consumption are presented with an emphasis on how to make the sustainable consumption more visible and therefore more attractive to all generations.
COBISS.SI-ID: 237923584