Our research identified post-keynesian relation between advertising expenditures and retained profits of sampled Slovenian firms. In knowledge society advertising expenditures should be understood as a long-term investment into brand and firm competitiveness as well.
COBISS.SI-ID: 16922854
All members of the research group present critical HRM analysis in the European context especially emphasizing Slovenia. On the basis of the theoretical background each chapter consists of comparative analysis of HRM practices for more than thousands of medium-sized and big organizations. Analyses show to what extent HRM is beconimng strategic, how does it contribute to intensification of work, to its intellectualization, and how does it try to hold the balance between friendly and non-friendly types of work and employment flexibility.
COBISS.SI-ID: 213299968
Using the international Cranet data-base the atuhors analyze the stage to which the European organizations have passed tasks and decisions from HRM specialists to line managers, where in this process are different European countries and what determinates this process. They find that regadless of tasks transfer HRM specialists preserve important mediating role.
COBISS.SI-ID: 15499238
This study focuses on a categorization of different stakeholder groups, specifically on their power in relation to a company. An empirical verification of a three-level stakeholder model is presented. The results show three different levels of exchange and communication - inevitable, necessary and desirous levels - can be expected. Authors argue that such a result has important implications for marketing communications. A company can achieve optimal effects with a rational management of communication resources, according to different stakeholders' importance to the company and their power.
COBISS.SI-ID: 25697629
According to the theory, combination of the highly regulated external labour market and the internal rigidity should induce organisational inefficiency. The evidence suggests that theoretically unexpected result of that combination prevailed in Slovenia. The surviving coalition, based on the exchange between the managers on the one hand, and trade unions on the other, was formed. Within the logic of the exchange, trade unions actively participated in the fight for companies’ survival.
COBISS.SI-ID: 14857446