The paper addresses the relation between the linguistic sign and economic value so that the specific tactile quality of commodity fetishism could be discerned. In order to do so it proceeds from Saussure’s definition of sign as value and correlate it with Marx’s own definition of value in relation to language, which in a symptomatic way repeats Hegel’s definition of the sign as spiritual pyramid. Thus, if the unconscious is structured as language as Lacan repeated all over again, then this paper addresses the issue of capitalist unconscious precisely by linking the linguistic sign with the economic value through the concept of touch as their common denominator in order to tackle the haptic materiality of contemporary commodity fetishism.
B.03 Paper at an international scientific conference
COBISS.SI-ID: 35354717